lifecycle strategy & implementation that turns subscribers into buyers
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Combining over a decade in digital marketing with a background in ecological science, I know what it takes to build systems designed for growth.
My book Natural Orders describes the lifecycle marketing framework I've used to grow several bootstrapped startups into eight figures, including Mutiny Fund and NightCafe.
I can help you build your list faster, double your email conversions and improve repeat purchases.
Read my book, check out my services, or schedule a call to discuss your project.
What's working and what's not. A complete teardown of your current email program.
Stop landing in spam. Fixes for domain auth, list health, and inbox placement.
Map out what happens when someone joins your list, and explore what is possible with automation and segmentation.
We run your email channel. Strategy, copy, design, processes, automation, analytics, reporting. You approve, we get results.

grow your list fast — without increasing traffic.
set strong foundations by improving opens, clicks, unsubscribes and deliverability.

create personalized campaigns that increase conversions.
build segmented, timely and relevant automations that run 24/7.

capitalize on your most valuable subscribers.
build your Walled Garden for long-term competitive advantage.
Illustrations by Giancarlo Melgar:"Stages Type A". Marker pen on paper. 2023.
Licensed under CC BY-NC-ND
mngiancarlo@gmail.com | instagram.com/giancarlomelgarn/