The next level of email marketing

how digital content publishers can build a world-class subscriber journey:

Build the List: grow your list fast — without increasing traffic.

Increase Engagement: set strong foundations by improving opens, clicks, unsubscribes and deliverability.

"...this is a long-overdue perspective on doing email marketing ...a refreshing departure from conventional thinking ... good marketing IS building ecosystems..."

Perry Marshall

Author of 80/20 Sales and Marketing

"There's no clearer guide to getting maximum results and impact from email.

[Natural Orders] will change the way you think about email marketing automation in your business"

Nir Eyal

Author of Hooked: How to Build Habit-Forming Products and Indistractable

"Over our time working together, my business saw a 20% Y/Y growth in revenue, and a 40% Y/Y growth in profit... we saw our customer lifetime value triple and our email subscriber list double....

This is the guide you've been looking for. Natural Orders reveals the playbook on how you implement an email marketing system that will make you more money, without annoying your customers…"

Taylor Pearson

Author of The End of Jobs, Founder of Mutiny Funds

Gather Data: create personalized campaigns that increase conversions.

Convert Subscribers: build segmented, timely and relevant automations that run 24/7.

"Implementing Matt's advice and the strategies from his book tripled our sales and more than 10x'd our engagement within the first two months of the system being activated.

I strongly recommend Matt's work for those looking to take their email marketing strategy to the next level"

Michael Bungay Stanier

Author of The Coaching Habit & The Advice Trap

I've worked with Matt for a few months now, and as he implemented the systems in this book for our business, we saw email open rates go from ~10% to 60%+, with an increase in conversions to match. Highly recommended.

Angus Russell

Founder - NightCafe

Reveal Profitable Segments: capitalize on your most valuable subscribers.

Own Your Audience: build your Walled Garden for long-term competitive advantage.

discover natural orders

about matt

Combining a background in marketing and ecology, I know what it takes to build systems designed for growth.

My "natural orders" system draws from a track record generating millions of dollars in email revenue for businesses across the USA and UK.

I write and speak to help digital content publishers discover the natural orders inside their email databases, and how they can leverage them to take their business to the next level.



Committed to donating 1% of gross quarterly revenue to Rainforest Rescue.
Learn more about how they are working to protect and restore some of the most productive ecosystems in the world.

Illustrations by Giancarlo Melgar:"Stages Type A". Marker pen on paper. 2023.
Licensed under CC BY-NC-ND |