Ongoing monitoring and early warning for list health metrics such as: new, total and net subscribers, unsubscribes, churn and TSC.
Custom-built for your business. I’ll consult with you to define metrics and design the layout so it is as legible and useful as possible. See here for an example.
Using your email marketing service, Google analytics and our custom dashboard, I’ll put together regular reports interpreting proprietary metrics to identify risks, opportunities and successes. I’ll also keep you up to date with developments in the industry, such as client privacy changes and inbox placement best practices.
Monthly Reports: Twice per quarter on the first of the month, with attention paid to the metrics you’re currently focused on optimizing: conversions, TSC, etc.
Quarterly Reports: Once per quarter I’ll do a much more significant deep-dive into traffic, subscriber and conversion growth. Again, focused around goals we have set.
Two calls per quarter to discuss anything email or funnel-related in more detail: challenges, analysis from the reports, or upcoming opportunities.
As part of every second quarterly report, I’ll also run your primary sending domain through a variety of health checks.
This will come with analysis and tips for improving sender score, deliverability, inbox placement, and reducing spam.
I will be available for advice via email with a ~48 hour maximum response time. If you are having any issues with email, conversion or subscriber journey related I will be available.
Combining over a decade in digital marketing with a background in ecological science, I know what it takes to build systems designed for growth.
Natural Orders is the framework I've used to grow several bootstrapped startups into eight figures, including Mutiny Fund and NightCafe Studio.
Grow your list, double your conversions and improve repeat purchases by reading my popular book, check out my services, or book a call to discuss your project.
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