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End-to-end writing and publishing service for your weekly newsletter.
Featuring our best-in-class processes for quality assurance, content curation and ongoing conversion rate optimization.
- Meticulous quality assurance processes ensure flawless presentation to position you as an authority in your space.
- Our content curation pipeline combines your latest work with curated thought leadership sources that reflect your positioning, endorsements and take on current events.
- Finally our conversion rate optimization process tests your subject lines and content messaging to continually improve open rates, clickthroughs and reader sentiment to continually improve the value of your newsletter.
With clients such as Nir Eyal, Michael Bungay Stanier, Taylor Pearson and Jeff Gothelf, there is a reason why thought leaders and digital publishers trust us with their newsletter management.
Ongoing monitoring and early warning for list health metrics such as: new, total and net subscribers, unsubscribes, churn and TSC.
Custom-built for your business. I’ll consult with you to define metrics and design the layout so it is as legible and useful as possible. See here for an example.
Using your email marketing service, Google analytics and our custom dashboard, I’ll put together regular reports interpreting proprietary metrics to identify risks, opportunities and successes. I’ll also keep you up to date with developments in the industry, such as client privacy changes and inbox placement best practices.
Monthly Reports: Twice per quarter on the first of the month, with attention paid to the metrics you’re currently focused on optimizing: conversions, TSC, etc.
Quarterly Reports: Once per quarter I’ll do a much more significant deep-dive into traffic, subscriber and conversion growth. Again, focused around goals we have set.
Two calls per quarter to discuss anything email or funnel-related in more detail: challenges, analysis from the reports, or upcoming opportunities.
As part of every second quarterly report, I’ll also run your primary sending domain through a variety of health checks.
This will come with analysis and tips for improving sender score, deliverability, inbox placement, and reducing spam.
Combining over a decade in digital marketing with a background in ecological science, I know what it takes to build systems designed for growth.
Natural Orders is the framework I've used to grow several bootstrapped startups into eight figures, including Mutiny Fund and NightCafe Studio.
Grow your list, double your conversions and improve repeat purchases by reading my popular book, check out my services, or book a call to discuss your project.
